Mobile App Development Melbourne

What are the benefits of a mobile app?

The benefits of a mobile app need to be evaluated by taking the objectives of the app into consideration.

• An App-Centric Business
  A mobile app can be a business model on its own. The famous apps SnapChat and Uber are good examples of apps that have resulted in two billion dollar businesses. In both cases there wasn’t a pre-existing business prior to the app. The business was created to operate the app and for statutory and legal reasons. In the context of an app-centric business, the overall benefit of a mobile app is the business as a whole. The value of the business is the value of the mobile app itself. App-centric businesses are a new business model that emerged with Facebook and Twitter. The valuation of Facebook was in billions at a time when there was no income stream or a method to calculate the return on investment.
• Apps Developed for Business
  Business-driven apps are designed and developed for an existing business. The key benefits that a business will gain by developing a mobile app can be summarised into the below categories.
• Increase efficiencies in an existing business process. For example, an order-taking app helps businesses to receive an order in an efficient manner by auto-printing the order directly to a printer.
• Improve customer service. For example, offering online ordering.
• As a sales and marketing tool. For example, the use of push notifications to inform customers of special promotions, or one click incident tracking and reporting related to health and safety.