Internet Marketing & Search Engine Optimisation (SEO) Company. Serving Business across Australia since 2002.
'Keywords' used by 'Potential Customers' in targeted 'Suburbs'
= The 3-Step Formula for SEO Success.
How can local SEO improve your website ranking?
- Rank On Google Places, the First Page of Search Engine Results.
- Google 'Call' integration in search results, receive more phone enquiries
- Brand visibility in local area, get more visitors to your website.
- Better ROI than Paid Advertising, due to target audience.
- Be found before your competitors online.
No minimum term locked in contractsWe won't tie you into a lengthy SEO contract. We would recommend that you try our SEO services for at least 6 months for the best value for money, however if it isn't working for you just tell us at any time.
Expert Analysis & Monthly ReportsWe provide a detailed monthly report to all our clients, clearly showing the keywords, ranking at the start and how it moved in each month with a statement of work detailing the work we have performed.
On-site optimisation primes your site for search algorithms and users. It builds the foundation for better page rankings and can make your marketing strategies succeed.
On-site optimisation refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.
On-site optimisation is the foundation on which the off-site optimisation process builds upon. Without it, off-site optimisation efforts can go largely to waste. The process is wide ranging, and will vary slightly from website to website.
Integrated SEO Services
Did you know first two search results on Google results in 69% of the clicks? Getting to the first page of Google’s organic search results is what a business dream of. With 62% of searchers clicking on first-page links, it's where you need to be. We’re here to make it happen.
Our SEO services are based on building the ideal platform for your business objectives. We define your company’s performance indicators (KPIs), support this with detailed preparation in web design, and ongoing monitoring.
Businesses have to fight hard for click-through rates, conversions, traffic, and ROI. It’s a difficult job, and we’re up to the task!
Our Search Engine Optimisation ProcessThere is no right or wrong process for SEO. It really depends on the current status of your website. The main reason why the scope matters is two things, Time and Money. We prefer fixed prices because it gives both parties, you as our customer and us as your SEO Service Provider to have a common understanding.
Understanding your business and scrutinising your competitors is a prerequisite of every SEO campaign. Our tactical preparation comprises research and analysis into your business objectives, your main competitors, their main traffic sources and their overall search performance to identify exactly where you stand in your industry.
Search Engines provide more importance to the structure of your website, content, and website urls. One of the key considerations is to provide a list of improvements for your website. For example, the content and website structure can have a significant impact to quality scores in Search Advertising. The overall savings on advertising costs and ranking have a direct relationship to the state of your website. Our web developers will be able to fix the website issues. We also offer the service of content writing if required.
The development (technical) aspect of your website too is a key factor in SEO. For example, mobile friendly (responsive) websites are given a higher rank over non-mobile compliant website.
A thorough understanding of your target market, your products/services, and your competition allows us to recognise and categorise the keywords that will be most beneficial for your business. Our tiered approach to Search Engine Optimization (SEO) means that we can manage and monitor our efforts with greater accuracy and, thus, provide you with quicker and better results.
Selecting the right keywords is key. The keywords in general can be divided into 'broad' keywords and 'local' keywords. If you are a small or medium business, our recommendation is to focus on selecting local keywords.
For example, you’re probably looking for an SEO service in Melbourne, Sydney, Perth, or Brisbane, and searched for 'Sydney SEO services','Melbourne SEO services','Perth SEO services','Brisbane SEO services', or something similar, in order to get to this webpage. A good example for a Local Search focused keyword optimisation.
The keywords you select must reflect in the content of your website.
It’s no longer a case of building just links, we focus heavily on placing high quality links. We emphasise the human aspect of online search to bring you closer to your target audience by locating, creating and utilising your most linkable assets that are in line with your overall marketing strategy.
Search Engines evaluate the search ranking of the referring website to determine the importance of your website. The referring websites must be related to your business or target customers.
Tracking and testing (and testing again) is vital to the success of any online marketing campaign. Search Engine Optimisation is a cyclic activity, so we pride ourselves on detailed reporting and evaluation that gets to the heart of the performance and energises the constant optimisation of your campaign.
As explained above, the list of SEO Activities we perform is depend on the current state of your website.
HELLO PEOPLE is a trusted, highly skilled, and experienced search engine optimisation company in Australia (est. June 2008). The SEO services we offer are individually tailored to meet each customer's search requirements.
Our well thought and professionally managed SEO plans are more likely to result in higher rankings for targeted keywords than a 'one plan fit all' plans offered by our competitors. In our SEO strategy for your business, the targeted keywords are selected after carefully reviewing your products and services, target markets, and related competition. For example, in a school, every child in a class is different. Some children require more teaching time than others. SEO activities takes a very similar approach because the content, URL, Title Tags, Meta-Data, references are different from one site to another.
With over 40,000 search queries processed every second by Google, online search is by far the most likely method of a potential customer finding a business, product or a service. Google takes many factors into consideration when deciding on a ranking of a website. Whilst the exact formula remains a commercial secret, HELLO PEOPLE keep ahead by subscribing to major SEO blogs and constantly testing our own strategies to find the methods that work.
As a leading SEO Company in Australia, we drive web traffic that results in long-term sales and business growth by formulating SEO strategies suited for each business. Our SEO experts perform SEO tasks as per the SEO strategic plan on a regular basis while evaluate and report on results. Our SEO consultants have many years of experience working with businesses in Perth, Melbourne, Sydney and Brisbane.
Since June 2008, with years of experience in SEO, and by our own website raking high on Goole, Bing and other leading search engines, business owners can be confident on our ability to optimise their websites for search. SEO is not a do-once forget-all activity. It is a mid-term investment in online marketing that requires careful planning and execution.
It’s a long term search marketing strategy that is comprised of many elements..
On Page Optimisation
Simply the content on your site and the structure used to organise it. This has a strong influence over how search engines perceive and therefore rank a websites pages.
Pages need to have well-written, relevant content to look attractive to both users and search engines.
Research the keywords that potential visitors might use in Google, then use those words and phrases in and around your content to have a better chance of being found!
If a page can be accessed via two or more URLs, for example with and without the www in place, your site might have a canonical URL problem.
The way that site content is organised tells search engines which pages are important and those that aren’t, so it’s important to structure a site around key content, categories or product pages.
An XML sitemap is simply a list of pages that you want search engines to index. There are extra settings that can be used to tell the engines which pages are most important, how often to revisit and when the page was last updated.
Page titles appear as the blue link in search engines and have a huge influence on search engine rankings as well as the number of people that click on the result.
Meta descriptions often appear as the snippet of text under search engine listings, so while they have no impact on search engine rankings, they have a useful impact on the click-through rate that listings can achieve.
Header tags are part of the structure of a page and are often the code wrapped around the title of a blog post, product name or category page, as these elements are given more weighting by search engines.
Search engines need to be able to find all of the key pages on your website, so it’s important that site architecture makes this as easy as possible and doesn’t present any technical roadblocks that prevent search engines “crawling” important content.
Search engines should be able to crawl and index your site with ease, the easier this is the better Google’s understanding of the site.
Duplicate content, i.e. text or images that appear in multiple places on a website should be avoided. This makes it difficult for Google to determine which page to rank and isn’t a good user experience.
Page Load Speed
Download speed is becoming a top ten ranking factor and has major benefits for mobile visitors as well as the usability of a site. Optimising for fast download times should be a key consideration of site design and maintenance.
Off Page SEO
External factors have a huge impact on search engine rankings and site traffic, from having a good, clean backlink profile to building an engaged social following. These are all key elements of any online marketing activity.
Links should be relevant to your site and from good quality, trusted sources.
Number of Links
The number of relevant, high quality links to a site is important for rankings, so acquiring links from new domains over time should be a part of an online marketing plan.
Paid for Links
Links should be built organically by forming relationships with relevant sites, or building great content, tools and services that attract links naturally. Buying links can result in penalties or a site being removed entirely from search engines.
Building links from low quality sites that use the keywords you wish to rank for within the link (anchor text) are a clear sign to search engines of spammy link building, so should be avoided like the plague.
Links from relevant, high quality, sites and content that have been gained naturally and pages that have been shared naturally appear much more trustworthy to search engines and are much more likely to rank organically as a result.
It is important to have a strong social presence and get shares from relevant industry bodies. To achieve the best results, you should be active on Google+, Facebook, Twitter, and LinkedIn.
Domain authority is an algorithmic score calculated by Moz.com’s Open Site Explorer tool that measures a domains strength. It can be used to track a domain’s authority over time and rate sites for link building.
The process of gaining trustworthy, quality links to your website, primarily through building great content and sharing via blogger outreach, social and online PR.
Research, find, and establish relationships with bloggers in your field. Work with them to create content that results in brand awareness and online coverage.
Using paid media of targeted news site to place key content in front of a relevant audience to drive traffic, build awareness and encourage linking / social sharing.