Case Study: e-Commerce solution for Component Cars Australia

Company profile

Component Cars Australia is an exclusive Australian Agent for Factory Five Racing, currently operating in Morley, Western Australia. Component Cars Australia is actively involved with the car building community, working with engineers that know how to fine-tune each replica ensuring customers are able to reconstruct their “complete car kit” easily and become part of the Factory Five Racing Owners Group.


The project requirements were to redesign the existing website to be visually appealing and engage interest with website visitors browsing the site. The functional requirements of the website:

  • Showcase the exclusive Factory Five Racing car range.
  • Generate online orders.
  • Provide flexible contact options.
  • Online purchasing capability.
  • Individual purchase items per model.
  • Factory Five Racing logo prominent on website.
  • Galleries displaying all Factory Five Racing models.
  • Newsletter signup option.
  • Directions to business.
  • Contact form.

Our approach

This project entailed:

  • analysing the Component Cars’s existing business and administrative systems
  • designing of pages
  • development of the pages and ecommerce functionality.
  • provide technical support
  • provide training
  • provide enhancements.


  • e-Commerce functionality with purchase order and billing form.
  • Product list customised for each car with automatic calculations once items are selected.
  • Factory Five Racing logo positioned in the website header; visible on all pages.
  • Interactive main gallery which allows users to select specific categories and images are sorted accordingly.
  • Each car model also has an individual gallery, requiring the user to flick through each image at their own speed.
  • Call-to-action button, allowing direct phone calls to be made via the site.
  • Integrated Google map, allowing customers to locate premises easier.
  • Newsletter subscription button creating convenience for users wanting to sign up.
  • Simple enquiry form capturing person’s name and email with subject and message optional.

The Outcome

Benefits to the Components Cars included:

  • The site has been tuned with a fresh and tasteful facelift to gain a top-notch impression matching the exclusivity of the Factory Five Racing range.
  • An 'easy-to-drive' site which allows users to enjoy the 'ride' whilst browsing through the exclusive car range available.

Technologies used

The products and technologies used are as follows:

  • Wordpress + WooCommerce platform
  • an advanced image gallary
  • a kit-car assembly (component assembly) module in PHP
  • Mysql database
  • integrated email functionality to receive orders.


Component Cars
Component Cars