Case Study: Choice Tiles to Riali Tiles - A Rebranding Success Story

Company profile

Riali Tiles Pty Ltd (Riali) is a privately owned tiling contracting firm based in Melbourne. Riali pride themselves on maintaining long standing relationships with their clients, suppliers and other sub-contracting companies. Riali have a wide range of skills and experience within the commercial and industrial sectors of the industry.


Choice Tiles was the previous brand name of Riali. HELLO PEOPLE was the designer and developer of the Choice Tiles original website. The website was an instant success, with a high Google ranking due to the search friendly design and development practices adopted by HELLO PEOPLE.

After several years in business, Choice Tiles made a decision to rebrand itself to focus on the luxury tiles segment, and to position itself as a partner in luxury designs.

Choice Tiles sought help to draft and implement a wide-ranging business branding and web development program, which would:
  • rebrand Choice Tiles to Riali.
  • provide concept design for the new website
  • provide development of the new website
  • provide content updates and migration
  • use mobile friendly design and search friendly development methods.

Our approach

This project entailed:

  • analysing and understanding Riali’s customers, market segment and expectations
  • concept design to attract the luxury design market segment
  • developing a mobile and search friendly website
  • migration of content
  • provide training
  • setup and configuration of the hosting server

Our Solution.

A design concept in line with the latest web trends and ‘luxury’ look and feel was used throughout the web design process. The home page was designed to reflect a ‘home feel’ by using high quality images of interior and exterior designs made from Riali tiles.

As you enter the home of Riali, the visitor is walked through to a category page that gives a visual representation of Riali’s main product categories.

Upon selecting a category, the visitor is taken to the product page that gives a visual representation of all quality tiles on offer. The page used a ‘neat and tidy’ tiled layout to present the products. It provides the visitor with the ability to look at multiple products without opening multiple pages or flipping through images one at a time.

Technologies Used

The products and technologies used are as follows:

  • Wordpress Content Management Platform
  • PHP based development with HTML5 and CSS3

The Outcome

Benefits to Riali included:

  • HELLO PEOPLE carrying out the work from concept to launch, all under one roof
  • one point of contact throughout the project
  • honest feedback on design and development concepts
  • fast delivery for an agreed fixed price
  • mobile and search friendly design
Riali Tiles Pty Ltd (Riali) is a privately owned tiling contracting firm based in Melbourne.
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