Do you get frustrated when you’re searching for something online using your phone and the website doesn’t work properly? Perhaps in the middle of the transaction battling with the screen as it moves around or scrolling through a product gallery but the images aren’t loading or how about trying to read about a company but the text is tiny so you need to continually zoom in. Unfortunately this happens frequently, which often leads to website abandonment before customers reach the checkout.
What does all this have to do with Google? Everything. Search results are ranked systematically to provide you with the most significant web pages respective to what you’re searching for with the aim of improving your online experience.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Our clients will not be affected by the upcoming algorithm change as all our websites are developed using a mobile friendly platform. However, if your website isn’t mobile compatible then you will see a downward shift in search rankings once the update is in action.
Mobile Friendly Test.
How to tell if your site is compatible on mobile devices? The screen should automatically adjust to suit whichever device is in use and the text should be easily readable as demonstrated with the Rotary Club of Booragoon website here:
Still not convinced? Don’t be alarmed by the change, it likely will not affect your website if you have had it professionally developed. There is plenty of places to test whether your website functions adequately, you can use this handy tool by Google.
If your site is not mobile friendly, a screen will appear something like this:
If you have any concerns regarding the upcoming change and how it might affect your website, please get in touch.