Pay-per-click advertising is the process of generating targeted website traffic by purchasing advertisements on search engines such as Google, Yahoo! and Bing.
It allows you to feature higher in the search engines for a set of specified search terms. You pay a small fee each time someone clicks your ad which appears higher than the usual listings. The benefit is that your website appears immediately above competitors when a particular search query is entered. It’s ideal if you need to promote a product or service, special offer or quickly generate leads or sales in a new location.
The objective of a PPC campaign is to get as many people looking for your product or service to click your ad, but the beauty is that you only pay when someone does. Compare that to traditional forms of advertising such as newspaper or TV advertising, where it’s incredibly difficult to measure its effectiveness (not to mention expensive) and you have a cheap, effective and measurable platform for promotion.
We are Google Adwords Certified.
We have the complete skill-set to deliver results.
We are based in Australia.
The first step in our Paid Search Advertising (PPC) offering is to audit your current campaign and the performance of your competitors. We will examine your Click Through Rates (CTR), conversion rates, Quality Score, cost per acquisition and current spend to pinpoint areas for improvement.
Keyword & Ad Grouping
In a thorough analysis of your keywords and ads, we determine how profitable they are, how profitable they can be and how relevant they are to one another. Optimised keyword and ad groups mean increased CTR and conversions.
Demographic & Geographic Targeting
Our ethos is about bringing the right information to the right people, so we delve into demographics and geographical location to make sure that your ads do their job.By understanding how people search, we can identify where your ads are most likely to work.
The effectiveness of an ad is in the copy. That means establishing its relevance not only to the target keyword, but also to the target landing page so that no impact is lost.We have a talented team that writes persuasive ads with effective calls to action to maximise campaign performance.
Landing Page Audit
We don’t just optimise your ads; we optimise the landing pages behind your ads with scientific precision. Our dedicated SEO team understand the mechanics of an effective landing page, so we work together to ensure that everything is in its right place for the campaign to be a success.
Tracking & Testing
As we said, we’re all about continuous optimisation, so we track and test every aspect of every stage of your campaign to make every penny count.We don’t just A/B test your ads; we also split test your landing pages to make sure the whole machine is finely tuned and well-oiled.
We monitor every aspect of your campaign to make sure that you’re not overspending on a single keyword.The sole focus of our approach to PPC is to retain market share without over-bidding on your target keywords.
Remarketing is a great way to gain business that might previously have been lost. With Remarketing we target previous visitors to your website through other websites or platforms.