Digital Marketing activities involve planning and managing an array of strategies and tactics involving client engagement and awareness related to various digital media channels. The traditional marketing media such as Print, TV, Radio, Billboard advertising can be expensive, requires extensive planning, and often limits to a specific country. If plan and execute well, digital media channels such as Web, Social Media, and Emails can be used to reach a global audience at a lower cost within a short time period. This makes Web, Social Media and Emails the most widely used marketing tools and available for any business.
There is no 'one size fit all' formula for Digital Marketing. Digital Marketing tools require an in-depth understanding of features and capabilities of the tool, good knowledge of business, and key marketing topics.
The 3 main points a business should consider when deciding on Digital Marketing activities are:
- Time - Is your time worth investing in digital marketing activities or better spent elsewhere in the business?
- Capabilities - Do you have the required knowledge and experience to execute a digital media campaign?
- Competitors - Are your competitors active in digital media, and target your existing and potential clients?
The diagram below describes our own digital marketing framework developed for small and medium size businesses. The Hello People Digital Marketing Framework demonstrates the popular digital marketing tools and where each stands when factored the cost vs effectiveness.